Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business.
"The single most important decision in evaluating a business is pricing power." Warren Buffet
Value-based pricing is about charging what the customer will pay.
Things to Consider:
A brand's price and image are often closely linked.
Align your pricing strategy to your companies strategy and vision.
Be in tune with your business and financial objectives.
Pricing is not a competitive advantage.
Differentiation creates value. How do you create value by closing gaps and solving problems?
Book: Impact Pricing by Mark Shiving
For more information visit: http://michellengome.com