On Friday, March 11, 2016, I drove to Austin to meet Gary Vaynerchuk aka Gary Vee. If you are a late bloomer his new book #AskGaryVee is derived from his self-titled YouTube show. I had one burning question pertaining to my business and the direction of my business. On the last minute I recorded the audio on my phone and take a chance of turning it into a podcast.
Question: Recently I've changed my marketing company from focusing on account management to training and development because I'm realizing small business owners they don't want to focus on content marketing and with social media the focus on live video, video, and images. I feel that the small business owner has to do that (content) themselves versus outsourcing it. With that in mind, do you feel that business owners are going to continue to outsource social media management or will they create it in-house?
Here's what I think, they both will stay. Both are options. Both will happen, but it comes down to chops. I think what's great about hearing what you're doing it's no different than Meerkat. You need to decide for yourself what you're best at. Are you best at giving advice to freeing people up? Best at motivating? Best at teaching? Current events? Maybe create a newsletter at $25 a month that just tells people what's going on , that's scalable to a bigger business.
For more information visit http://michellengome.com/askgaryvee