Do you struggle with pricing? I do a quick episode on value-based pricing strategies to consider as you move forward in business.
"The single most important decision in evaluating a business is pricing power." Warren Buffet
Value-based pricing is about charging what the customer will pay.
Things to Consider:
A brand's price and image are often closely linked.
Align your pricing strategy to your companies strategy and vision.
Be in tune with your business and financial objectives.
Pricing is not a competitive advantage.
Differentiation creates value. How do you create value by closing gaps and solving problems?
Book: Impact Pricing by Mark Shiving
For more information visit: http://michellengome.com
Perspective of Black Lives Matter is a 4 part series that will be released over four weeks. I talk with various guests as we explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guests include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert.
Michelle Y. Talbert is CEO of Her Power Hustle. She has an amazing story of her journey through motherhood, education, and entrepreneurship. Her Power Hustle is a community helping women entrepreneurs build relationships to further their career and business endeavors.
We continue our strategy session discussing social media marketing. Social media becomes tough when you go from personal to business use of the numerous platforms. Social media is ever changing we have to adapt and adopt to gain an audience. For complete show notes visit Creating a Social Media Strategy Show Notes.
Follow me on Instagram: @michellengome
Perspective of Black Lives Matter is a 5 part series that will be released over the next five weeks. I talk with various guests as we explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guests include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert.
John P. Comer is the co-executive director of Communities United is a grassroots, membership organization of low to moderate income individuals and families in Maryland. Our mission is to organize our communities to build power to win transformative change for social, economic, and environmental justice.
In this episode we discuss:
For more information on John follow him on IG @architectofjustice
Lately I have been stressing the importance of content creation and content marketing because people know they need to be on social media, but they do not know what to say. We dive into the fundamentals of content creation, content marketing, and how to create a plan. For full show notes visit http://michellengome.com/category/podcast.
Follow on IG & Twitter @michellengome
Perspectives of Black Lives Matter is a 5 part series that will be released over the next five weeks. I talk with various guests as explore police shootings, social media activism, a new Black Wall Street, minimum wage, and a lot more. Special guest include Brandon Jones, Jay Jones, John Comer, and Michelle Talbert.
First guest is Brandon Jones, a Psychotherapist and founder of Jegna Institute based in St. Paul, Minnesota. Jones concentrates on healing the Black community, by addressing behavioral patterns and mental health conditions. With the ultimate objective is to strengthen, mobilize and liberate people classified as Black.
In this episode we discuss concepts of
For more information on Brandon visit http://www.jegnainstitute.com and check out his new audio book Level Elite: Personal Revolution through S.E.L.F Development as a free download.
Twitter: @UniversalJones
Move Your Money Challenge - a full list of black owned banks.
In this episode we explore marketing fundamentals from the 5 P's of marketing to creating an effective strategy. Go to http://www.michellengome.com/creating-marketing-strategy/ and snag your free template 6 Points to a Marketing Plan.
Follow on FB, IG, and Twitter @MichelleNgome